Our Story

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Founded in 2021 by Mariana Flores, Hey Athlete was born out of a profound understanding of the critical role mental performance plays in sports. As a former NCAA Division II college golfer, Mariana experienced firsthand the challenges athletes face and recognized the need for dedicated mental performance coaching. This passion led her to establish Hey Athlete, with the goal of empowering athletes to achieve their full potential through mental resilience.

Over the years, Hey Athlete has supported hundreds of athletes worldwide, helping them enhance their mental strength, control their emotions, and stay motivated. However, Mariana noticed that athletes often required a more comprehensive approach to their training.

To address this, Mariana partnered with her sister, Raquel Flores, in 2024 to expand Hey Athlete’s services. Raquel, also a retired NCAA Division II college golfer, shares Mariana’s deep understanding of the athletic life and brings a wealth of knowledge in strength conditioning and sports nutrition.

With over 35 years of combined golf experience, participation in more than 300 tournaments, and over 15 years of athletic training, Mariana and Raquel have a unique perspective on the demands and struggles athletes face. Their college experiences have equipped them with the insights needed to address the diverse challenges athletes encounter.

Recognizing the necessity for a holistic approach, Hey Athlete now offers an integrated suite of services, including mental performance coaching, strength and conditioning, and sports nutrition. This expansion in 2024 ensures that athletes receive the comprehensive support they need to excel in every aspect of their athletic journey.

At Hey Athlete, we are committed to creating a legacy of mental fortitude, physical excellence, and peak performance in the athletic world. Our combined expertise and dedication provide athletes with the tools and support required to succeed in their sports and lives.